Link building is one of the best SEO techniques required for improving ranks on search engines. Out of different types of link building techniques, one way link building is one of the greatest ways of improving the popularity of a link and ranking the website in popular search engines such as Google. In comparison to the reciprocal links, one way links are harder to get but give profitable long-term results to the users. Google includes link popularity as one of the ways for evaluating a web page.
One way links are considered to be positive votes towards quality of a web page. Google has a toolbar that shows the rank of pages that the users visit, so one can make use of these tools for getting an estimate of link popularity of a page. One of the main advantages of one way link building is that the users do not need to worry about bad back links because such sites rarely get noticed and are basically spam.
Since these links do not contain any topical emphasis, Google can clearly understand that purpose of such a site is only to increase the quantity of links artificially and is of no use. Since, no value is added for the users, these sites are not included in the Google search engine results and are thus rendered useless and unnoticed.
Another advantage of one way link building is that they usually stay where they are placed. Websites featuring links to your website probably do that because the owners of those sites think that the visitors may benefit from your web content. Rather than trying to influence the search results, these sites only want to enhance their visitors’ experience.
No doubt, this one way link building can benefit you from placing a long term link while reciprocal links are usually dropped by the sites when they no longer suit their strategy of linking.
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