Changing domains and renaming pages

Moving a site to another domain, or even renaming a page, always carries the risk of losing rankings, usually temporarily, but possibly long-term.

Using Apache 301 Redirects as discussed below is supposed to preserve your rankings, but my experience is that that doesn't work in every case. The best strategy is the old saying: An ounce of prevention is worth a pound of cure. Spend some time choosing a good domain name and planning your directory structure and filename conventions so you don't find yourself wanting to change filenames or directory names once the site is already set up and you're already ranking well.

That advice is all well and good, but you'll still find yourself in a position someday where you want or need to move or rename files, or even change domain names. The best way to do this is with the Redirect command in the Apache server software. If you're using some other kind of server software (e.g., Microsoft) then I don't know how redirecting is done and I can't help you.

Redirect commands are placed in the < .htaccess> file at the top level of the server (the same level where your file is). If you already have such a file there you can edit it. If there's no .htacess file then you can create one. It's just a plain text file. Note that the filename begins with a period. Also note that some FTP software doesn't show filenames that start with a period unless you explicitly tell it to do so, and neither Mac OS X nor Windows like filenames that start with a period, either.

If you're editing an existing .htaccess file, you can put the new commands anywhere in the file, either at the top or bottom, it doesn't matter. If you have an existing .htaccess file, back it up first before you start messing with it. Also, realize that any error in your .htaccess file will bring your whole site down. If you introduce a syntax error then visitors will see the dreaded "Internal server error" message when they try to access any page on your site. So every time you edit an .htaccess file, reload your site in a browser and make sure it still works okay. (If it doesn't work and you can't find the problem, then restore from your backup until you can.) Testing your site after every edit to .htaccess is not just something for newbies; I reload my site in a browser every time I edit an .htaccess file, no matter how simple the change. Every time. Whenever you do something that has the potential to bring your whole site down, then it behooves you to verify that you didn't.
Redirecting all requests a new domain

To redirect all requests to a new domain, assuming the file structure on the new domain is identical to the old one, type:

Redirect 301 / http://newdomain.com/

The Redirect tells the server it's going to be sending requests somewhere else.

The 301 is the code sent to the requesting browser or bot, to tell it that the file has permanently moved. This is how you inform the search engines that your files have moved for good. If you wanted to move a file temporarily, you'd use 302 instead.

The / means that you want all files starting at the root level, and all the subdirectories, and all the files within them, etc. In other words, you want to redirect a request for any file on the site.

The http://newdomain.com/ is where the request actually gets sent to. This mirrors the old domain. If someone requested http://olddomain.com/booboo they're going to wind up at http://newdomain.com/booboo automatically.

Note that the reference to the old domain is relative (without the http://) and the reference to the new domain is absolute (must use the http://). Also, note that the reference to the new domain ends with a slash. If you omit that then it won't work -- the request in the previous example would have gone to http://newdomain.combooboo.

Redirecting a directory to a new domain

Let's say part of your site has gotten really big and/or popular and now you want to move all that content to a new domain. It's easy to redirect all content from a directory on one site to a completely new domain:

Redirect 301 /olddirectory http://newdomain.com/

Let's say you had a directory about bicycling, at http://olddomain.com/bicycles, and now you want to move that content to CrazyBicycling.com. No problem:

Redirect 301 /bicycles http://CrazyBicycling.com/

Now a request for, say, http://olddomain.com/bicycles/article.html will redirect to http://CrazyBicycles.com/article.html.

Redirecting individual pages

To redirect specific pages, either within a domain or to a new domain, you can use a bunch of 301's right after another:

Redirect 301 /oldpage1.html http://domain.com/newpage1.html Redirect 301 /oldpage2.html http://domain.com/newpage2.html Redirect 301 /oldpage3.html http://domain.com/newpage3.html

This doesn't cause an appreciable slowdown in the server. I reported about my tests on this subject on Webmaster World.

Advanced Redirecting
There's a more powerful -- and complicated -- way to redirect pages with Apache called mod rewrite which lets you redirect requests based on any combination of filename, directory name, extension, referrer, or even IP address attributes. The simple Redirect command above is all you need for basic redirects, but if you ever find yourself needing to redirect in a way that you can't do with the Redirect command, be sure to look into mod rewrite.

TOP EIGHT ADVANCE NATURAL LINK BUILDING TIPS FOR PROFESSIONAL LINK BUILDER IN 2010

In SEO or Online marketing link building is an ongoing fight back between two sides with different enthusiasm. Webmaster generally want to increase traffic and rank #3 top pages in the major search engines for their objective keywords. On the other hand search engines aim to counterbalance webmasters, link building effort and return the most relevant search result pages. So as a professional link builder, how can you be the victor the battle in 2010?

Google like major search engines gives more important on links in its ranking algorithm; links have essentially become the currency of the net. Clients are willing to sell out thousands dollar for link in hopes of better rankings and higher traffic. Any way Google is giving more stress on artificial link procedure.

Every webmaster needs to proceed with caution when attaining links. How can they make natural link structure? In this entire post I will be discussed top ten best techniques, after reading they are able to understand how far this article is useful.

May be many webmaster thinks that all are meaningless but going through deeply, you can understand how it will give good result.

1. Provide value, attract links organically

Your content is major foundation of link building campaign. Are your website pages worthy of bing linked to? Provide value and you’ll naturally attain links from people who will voluntarily share your content with others. By doing this process your website becoming rising more important because Google, Yahoo are eliminate thin pages from its index. The more value you provide the more link you will get. You can may be more aggressive with your link building campaign.

2. Vary the link anchor text.

Following this process is very simple. Giving link anchor text is extremely important for SEO && might difference between ranking for a keyword and being nowhere to be get. Any way so many tips to optimize anchor text. For example if your target keyword is “used trucks” mix up your links with the keyword like “buy used trucks”

3. Give Deep link to pages on your site.

By giving deep link means you can directly drive visitors to inner page where you will say to purchase service to visitors indirectly. What ever each link building campaign should target to imitator natural linking process. Many Webmaster link to deep pages on a site, not just the homepage so you should be doing the same thing. Attain links to a different set of pages on your site. If you create internal linking structure, your entire site should benefit.

4. Get links from relevant sites

Get links are two ways one is link from non relevant sites and another one is relevant sites. From getting relevant site means search engine gives more weight in compare to non relevant site. So before doing link building keep this steps in your mind and fix the link from sites that have some type of correlation to your website.

5. Take your time – slowly put up your link profile

This steps more important for new, professional webmasters and few business owner who those are trying to build more number of link within sort period. By doing this your sites definitely facing spam as result your target keyword’s ranking going to down and there is lot of chance that search engine ban your site.

So try to slowly build up your link. Instead of getting 200 links in a day try to get 10-20 high quality link per week. The long term benefits will be much greater.

6. Look for similar Page Rank neighborhoods.

Getting link those have similar Page Rank neighborhoods. Past few months I have researched that some site of page ranks 1 and they had back link from higher page rank 7,8 sites. Where Google generally advising get link with same page rank site. For e.g. Page rank site will likely have link from website with page rank 3-5. aspire for the same and reach higher as you grow bigger.

7. Minimize links from the same IP address

Analyze all about interlinking all of your sites together to maximize SEO possible? Think again. Google can easily notice links that come from the same C-block of IP addresses and will reduction these links accordingly. It’s almost without doubt not a good idea to interlink your sites if they’re hosted on the same server.

8. Specialize your link profile

There are so many sources for links and you should get into all of them in your link building efforts. Get links from directories, blogs, press releases, scraper sites, old resource sites, forums, news sites, etc. The more diverse your link profile, the better because everything will give a lot more natural. Then you can be more aggressive in your tactics because you’ll have a solid foundation already set.

Google Search Techniques For Quick and Accurate Searching

One quality of an SEO specialist is being an internet savvy or in layman’s term internet addict. This quality is essential because it makes researching easy and accurate specially when navigating through search engines.

And of course, an SEO should have some techniques to navigate the World Wide Web. There are some search engine “operators” that will back you up in case you’re “lost” in the cyberspace and don’t know where to start.

You can actually narrow your searching by using these operators:

The ‘site:’ operator shows the site pages indexed by Google.
ex: site:advancedlinkbuildingtips.blogspot.com

The ‘link:’ operator shows all links from specified site.
ex: link:advancedlinkbuildingtips.blogspot.com

The ‘inurl:’ operator shows specific word or parameter that should be included in the url.
ex: inurl:/ link

The ‘intitle:’ operator shows specific word or words that should be included in the title:
ex: intitle:blog

The ‘intext:’ operator shows specific word or words that should be included in the content of a site.
ex: intext:linkbuilding

You can combine these operators in the search bar for specific results.
ex: inurl:/ link intitle:blog intext:linkbuilding

And you can also exclude some unwanted words by using the minus sign (-).
ex: inurl:/ link intitle:blog -intext:linkbuilding

There you have it and there’s more out there. Try to experiment with these operators for quick and accurate searching.

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The Most Essential Link Building Tips

It can seem a bit daunting when you first start to market your website and realize just how much is involved in getting your site and content out to as many people as possible. Most people find what they are looking for via search engines and placing in them can be a long and tedious task, but if you set up a plan and stick to it you can build a strong and visible standing in the world wide web. One of the most influencing factors is how many relevant and quality inbound links your site has (how popular you are.. in a manner of speaking). Here are a few of the top ways to achieve links.

1) Build relevant traffic with a pay per click campaign and get your site more visitors and exposure.

2) Publish as many articles’ at major article submission sites as you can. A good article sites pages actually rank highly and can return a large volume of warm traffic.

3) Submit your article to an industry specific news site. Write several article’s and submit them to relevant information sites.

4) Join the Better Business Bureau.

5) Get a link from your local chamber of commerce.

6) Submit your link to relevant city and state governmental resources.

7) List your site on your local library’s Web site.

Build reciprocal links either via a reputable link service or manually by request.

9) Have contests or weekly prizes, the web is filled with people who are looking for freebies.

10) Give away a related service or software that builds value to your site, preferably something that they have to use at your site and brings them back over and over.

11) Social networking and forums are a great way to put your links out there, just make sure they don’t use a no-follow on outbound links if you are looking to build inbound links. This is still a great idea and if you supply valuable information you can bring traffic from Social networking sites and Forums.

12) This is the most important…..You absolutely must have great content and a easily navigated site that is updated regularly.

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Forum Posting For Link Building

Is forum posting really a trite time expenditure for bored people? Oh, come on…surely you can see the potential value in forum posting. While there are a number of facets that go into increasing traffic to a blog, links remain one of the most important aspects. This is because every link to your site that exists on the net counts as a vote towards your Google page rank. The more links that you have on the net the higher your ranking will be in the search engines which means more people will discover your blog.

The process is easy: simply join the message boards you are interested in (they are almost all free) and add links to your blog in the messages you post on the board. You can place links in the body of your messages or you can leave them in your message “signature” as well. In time, the search engines will deep scan the web and find those forum links. Yes, they add up and yes, they count for search engine optimization!

It is always best to stick with the forums/message boards that have high page rank as links on such forums will be indexed by Google rather quickly. (Please note: this does not mean you should discard the value of lower ranked message boards as they have their value as well) Of course, you should also stick with message boards that share similarities to your blog so your link does not stand out awkwardly. Plus, if you stick with forums that you enjoy you will have more enthusiasm for posting messages if it relates to content you enjoy.

Creating a link to your blog in a message board post is relatively easy as most blogs provide a link creation function often symbolized in the comment toolbar as the icon of a chain. (Get it? Link and chain?) Basically, you would create a term for the link (say “Comic book blog”) and highlight the term. Then, click on the link icon and type in the URL of the box provided. Voila! Now, you have an instant link!

If there was one caveat to put forth it would be not to spam any message boards. This will lead to your messages being deleted and your membership to the board being revoked. But, if you contribute to the message board with quality and interesting posts then your presence will be appreciated and your links will probably remain safe!

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How to Improve Your Link Popularity Through Unique Content and Blogs

Today, the hottest topic of SEO industry is how to get quality back links with out paying a single penny to webmasters. The answer is SMX or SMM, here are some great things that I listed to get high back links that are trusted by search engines and helps to boost you’re ranking with out getting penalized.

Getting links through social media sites can be a crapshoot; these are the links which are recommended by search engines. Unlike the traditional link building techniques like reciprocal or three ways, you can not figure out from where those links are coming or which site to target.

Most of my clients ask me the question, the links generating through social media network are efficient or not?

The answer is very simple; the links that you got from content of websites and blogs are more authentic then any other link even from home page.

First thing is that SMM link building is not as tough as most of us think. The only hard part of link building is that what kind of links transfer trust and link juice to your website. Not every link from social media has same weight. Because of this measuring the weight of social media links are hard. Every social media website has its own power and trust in search engines especially in Google. Following are some social media websites that can transfer their link juice and trust to the targeted URL.

• Digg

• Propeller

• Furl

• Techorati

Some other SMM websites are.

• del.icio.us

• StumbleUpon

• Facebook

• Almost all of the rest

Like article marketing, you can not use social media networks in the same way for increasing number of links. Although you will get a powerful link through SMM, but still the most important are the visitors that are coming through social media sites and linking back to you after visiting your website and blogs.

Well, the good news for the SMM fans is that there are many niche social media sites are also available that you can target. There is a huge potential is available but it required a little technique and tactics. If you are working on niche website, then this niche SMM will be the best option for you to gain potential customer and quality back links. The traffic, that you will get through major social websites like Digg and Stumble Upon, will definitely send you massive traffic but will not generate potential customers.

The link building through unique content and blogs in social media marketing is not like traditional link building, this is a new and reliable way of link building. Although the links through social media doesn’t cost enough still they will consume lots of your time and required lots of research.

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Best Ways To Increase Web Site Traffic For Free

There are all kinds of ways to generate traffic on a web site, but unfortunately, many of them cost a lot of money. For those just starting out in business or trying to build one up without investing a lot of capital, this can be a problem. There are a few sound ways, however, to increase web site traffic for free.

Creativity and perseverance will be key in learning how to increase web site traffic for free, but it can be done. Think quality and content and the best methods to learn how to increase web site traffic for free will start to crystallize. Let’s look at them.

SEO Content

Search engine optimized, or SEO, content is one of the best ways to increase web site traffic for free. As long as the content is relevant, useful and takes advantage of keywords that are sought after via major search engines, this can be a great way to increase web site traffic for free. Getting SEO content for free, of course, will require writing it yourself, but it can be done. Whether it’s a blog or a regular web site loaded, content is one of the key ways to gain ranking on the Internet and drive traffic to a site.

Link trading

Another way to increase web site traffic for free is to trade links with other sites, similar or not. Getting a web site’s address out to potential viewers even in the form of a simple link is a very cost effective way to increase potential visits. Many sites use this great way to increase web site traffic for free by simply listing their “favorite” other sites under a links banner or a “We recommend” heading.

Posting

Posting links to a web site on bulletin boards, in chat rooms, on peer-to-peer sites and so on can also help increase traffic. This way to increase web site traffic for free can take a bit of time and effort, but it can work out well in the long run.

Article submissions

Some web sites capitalize on article posting sites to plug themselves and increase web site traffic for free. This works by writing an article on a topic that’s relevant to the web site in question and then referring to the site at the bottom or within the body of the article. As long as the content is well written, this is a great way to increase web site traffic for free.

Learning how to increase web site traffic for free will take a little time and the effort might take even more to pay off, but when multiple strategies are brought into play, it’s fairly easy. Just exercise patience and it’s possible to increase web site traffic for free.

Top Google Ranking From One Way Link Building

Link building is one of the best SEO techniques required for improving ranks on search engines. Out of different types of link building techniques, one way link building is one of the greatest ways of improving the popularity of a link and ranking the website in popular search engines such as Google. In comparison to the reciprocal links, one way links are harder to get but give profitable long-term results to the users. Google includes link popularity as one of the ways for evaluating a web page.

One way links are considered to be positive votes towards quality of a web page. Google has a toolbar that shows the rank of pages that the users visit, so one can make use of these tools for getting an estimate of link popularity of a page. One of the main advantages of one way link building is that the users do not need to worry about bad back links because such sites rarely get noticed and are basically spam.

Since these links do not contain any topical emphasis, Google can clearly understand that purpose of such a site is only to increase the quantity of links artificially and is of no use. Since, no value is added for the users, these sites are not included in the Google search engine results and are thus rendered useless and unnoticed.

Another advantage of one way link building is that they usually stay where they are placed. Websites featuring links to your website probably do that because the owners of those sites think that the visitors may benefit from your web content. Rather than trying to influence the search results, these sites only want to enhance their visitors’ experience.

No doubt, this one way link building can benefit you from placing a long term link while reciprocal links are usually dropped by the sites when they no longer suit their strategy of linking.

Link Building Secrets – 4 Easy Ways To Get Fast Backlinks

Building backlinks is one of the main keys to attaining high search engine rankings. If you want search engine positions that will get you a flood of free traffic on autopilot, you absolutely must start knowing how to get quality backlinks fast.

Here are 4 easy ways to get backlinks that you can start putting into action right away:

1. Social Bookmarking

Social bookmarking is one of the fastest ways to get quality backlinks in just minutes. Sites like Digg, reddit and del.icio.us are quality websites that give authority backlinks not to be sniffed at when you post at those places. And if you use Social Marker to post to these sites, it makes the whole process automated.

2. Article Submissions

Submitting articles around the web is one fast way to get high quality backlinks by the hundreds. The trick is to use an article submitter such as Submit Your Article, and they’ll submit your article to hundreds of directories and RSS feeds.

3. Blog Comments

Go to blogs covering your niche topic and post comments on them. However, don’t spam the blogs. Instead, post relevant and informative comments, then add in your anchor text link to get a backlink to your site.

4. Forum Posting

Many forums are also considered authority sites and you can generate backlinks from your forum’s signature file. However, do check their Page Source to see if they are using a no=follow link. Just use the ‘Find’ option in Page Source and search for ‘no=follow’. A forum with no=follow enabled is not much use for generating backlinks.

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Link Building: When Will Backlinks Show Up In Google?

Many times website owners who are new to link building simply don’t know what to expect when it comes to the timeframe for registering backlinks.

Here’s a common question we get:

“I’ve just started marketing my brand new website, and I know I have backlinks coming into my site, yet when I do a check for incoming links, nothing shows up. Am I doing something wrong?”

Probably not–A backlink check will tell you how many incoming links are registered with a particular search engine, but it will not tell you how many backlinks you actually have.

Why is that? Well, it usually takes search engines months to re-evaluate incoming links, so if you do a backlink check today, there are likely links that are going into your site that haven’t yet been calculated in.

It would be nice if we could build links and then immediately have them show up in a backlink check, but that’s just not the way the internet works.

As you’re building links to your site, here are some ways to keep track of your progress and build links effectively over time:

How To Do A Backlink Check:

It’s incredibly easy to do a backlink check for your site. In Google, just type this into the search box link:http://www.yourwebsite.com/

The results of that search will bring up a list of sites that are linking to your website address. In the upper right hand corner of Google you’ll be able to see a total count of your registered backlinks.

An even better tool is Yahoo Site Explorer https://siteexplorer.search.yahoo.com which provides a list of your registered backlinks and much more detailed information. Both of these backlink checking tools are free, so you can try each one out (or do both).

Why Are Backlinks Not Showing Up For My Site?

Let’s suppose you know that you’ve build links to your site, but nothing is showing up when you do a backlink check (frustrating, I know!).

There are some logical reasons why backlinks may not be showing up:

1) Perhaps your website is brand new and has not yet been indexed by Google.

When you launch a new site it does not automatically appear in Google–it usually takes several months for Google to realize that the site is there and to index and categorize it.

Until your site is indexed, it will not show up in any search engine searches and no backlinks will be registered. You can even do a search for your exact site name or URL and nothing will show up–that is how you know that your site has not been indexed yet.

If this is your situation, don’t fret! This waiting period is something that all website owners go through, and Google (and the other search engines) will eventually index your site.

It can take anywhere from 3-5 months for a new website to be indexed.

I remember the last time I was launching a new site it took about 5 months for the site to be indexed in Google. On that 5th month, all of the backlinks that I had been building over the preceding months finally showed up–whew!

2) Not enough time has elapsed since building the links.

Even if your site is already indexed, it usually takes search engines several months (3-4) to recalculate the backlinks. So, if you have been doing article submissions for the past 2 months and you know for a fact that you have quite a few incoming links, those links will not show up in a backlink check for another month or two.

This doesn’t mean the links aren’t there–they are! The search engine just hasn’t registered them yet.

As you can see, one necessary component of any link building campaign is PATIENCE. There will be a time delay from when you build the link to when you see the fruit of your labor in Google.

Keep in mind, this time delay does not impact your marketing campaign–whether the links have started to show up or not, you should continue to market your website and submit articles. Immediate results are not the goal–you should be going for a long lasting impact on your search engine ranking for your keywords, rather than a brief shot of traffic that fades away after a day or so.

When you’re link building, you need to market your site consistently–develop an article submission schedule for yourself and stick to it, submitting articles each and every month.

You will be rewarded in the long run with an increased search engine ranking for your major keywords, which can of course build traffic dramatically for the long-term.

15 Link Building Tips for New Websites

New websites need links to develop any sort of search engine visibility. Links pointing to a new website can get it indexed and help it to start ranking for low to medium competition long tail keywords.

These keywords will send visitors searching for information on a specific topic to your website and allows you gain a new reader or make some money from whatever affiliate program or ad scheme you are running.

I’ve recently set up several websites for some friends and link building was my main concern because I needed links for the webpages to be indexed and start showing up in the search engine.

I’ve previously written about the best way to get traffic for new websites and this article complements that by focusing on ways you can use to quickly acquire some links that will help your website.

15 Link Building Strategies for New Websites

This collection of link building tips are likely to guarantee that you will receive free links from already established websites. This differs from content-oriented development strategies which hope to gradually attract natural editorial links.

These link building tips focus more on targeted link placement or link insertion, whereby you are likely to control the specific anchor text used. Some of them include agreements made with others and others involve one-way action on your part.

1. Submit your site to Web Directories. This is a pretty monotonous process that can get you several hundred backlinks if you have the time. An alternative would be to hire a manual directory submitter. Here’s a list of web directories you can use. You can also find some blog directories here.
2. Submit Press Releases to PR sites. A basic press release about your website’s launch can be released to several PR websites, who will distribute it to various online news outlets. A good way to get a free link. I recommend using PRWeb and PRLeap.
3. Reciprocal Links with Similar Websites. Its important to pick sites that are of high relevance so you’ll not only get links but traffic. Reciprocal linking can be useful from the beginning but don’t overdo it. You can find link partners by emailing them directly or searching through webmaster forums.
4. Squidoo Lenses. A Squidoo lens is fairly easy to create. It only takes around 15 minutes to set up one fully and you’ll be able to insert a bunch of anchor text links to your website along with your feed content. Hubpages is another similar site you can use.
5. Article Submissions. Create a short article on your niche topic and submit it to article directories for a backlink and some traffic. You might get more links if your article is picked up and published on other websites. Here is a list of article directories, sorted by Alexa and PageRank.
6. Social Media Profiles. There a whole bunch of social websites online which allow you to insert a link to your website on the profile page. Sign up for some of them, preferably using a username and avatar that brands your business or you as a person. This might come in useful when you decide to promote your site via the social website in the future.
7. Social Bookmarking/Voting Websites. Certain social voting websites like Netscape or Digg are often crawled by search engines and their links do help to get a website indexed. 3spots has the biggest list of social voting and bookmarking websites I’ve seen so far.
8. Forum Signatures. Sign up for some forums in your niche and start contributing to ongoing discussions. Insert a link to the homepage or some inner pages of your site.
9. Create a Tool, Theme or Widget. Pay a designer to come up with an add-on application or template that is related to a specific social network, popular website or platform. Include a credit link that points back to your designated website.
10. Blogs on Other Blog Platforms. Use existing blogs you have on other blog networks. Or set up different versions of your blog on different blog networks like WordPress.com, Blogger and Xanga. Link to specific webpages on your website.
11. Comment on Other Blogs. Start commenting on relevant and popular sites in your niche. Don’t just spam for links but focus on building a relationship with other bloggers as well. Write a relevant comment and try to avoid using keyword names or signature links.
12. Guest posting on other blogs. Like article and press releases, this one involves having readily available content you can send out to certain blogs in your niche. This is great for getting relevant links and traffic.
13. Hold Contests. Some websites often offer contests in a bid to attract anchor text links from bloggers. An example is this iPhone giveaway on Gary Lee’s site. Contests allow you to determine the specific anchor text but its possible that too many links using the designated keyword may harm your domain instead.
14. Collaborative Projects. You may need to develop an article specifically for a writing project, blog carnival or meme but it will usually get you a couple of backlinks, depending on the number and generosity of the participants involved.
15. Offer your Expertise. This will apply if you have a specific skill set such as web design, copywriting, translation or SEO. Write to an established website and offer to revamp/optimize their website in return for a mention or credit link on a webpage. This offers excellent branding, particularly if your offer is picked up by a website with a decent audience.